• Quote of the Day

    “Surely the reason Christ said, ‘Father, forgive them,’ was because even in that terrible hour He knew that this was the message He had come through all eternity to deliver.”
    —Elder Jeffrey R. Holland

New Mormonad Video: “Gossip”

Check out the latest Mormonad video from the New Era. It is based on the classic Mormonad titled “Gossip,” and its message is pretty self-explanatory.

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Mormonad Videos

The New Era has added a YouTube channel with videos based on its Mormonads. You can view them at the New Era‘s Web site, or you can view them on YouTube. These videos are a great addition to the offerings from the Church magazines online and are hopefully a harbinger of more things to come.

Mormonad—Wish You Were Here

Mormonad—Wish You Were HereThis month’s Mormonad in the New Era is one that I believe all of us can relate to. On top it says “Wish You Were Here,” and the picture below shows a boy and a girl sitting across from one another, each with a sundae in front of him or her. The girl’s sundae has been completely eaten (showing the passage of time), whereas the boy’s appears to be untouched. The girl’s face is wearing an expression of boredom and frustration. The kicker, of course, is that the boy’s attention is fixed squarely on the screen of his cell phone, which he is holding in front of him. He appears to have been text messaging for quite some time, oblivious to the sundae and the girl right in front of his face.

If you know anyone who ignores his or her immediate surroundings—or, more importantly, the people he or she has supposedly chosen to be with—just to talk or text on a cell phone, then you may want to send him or her this Mormonad. By the way, the scripture it refers to is Matthew 7:12 (the Golden Rule).

Mormonad Gallery

Mormonad GalleryThe New Era’s Web site now has a link to a gallery of Mormonads arranged by topic. This is a convenient way to browse through them in order to find a particular Mormonad for a lesson, a desktop wallpaper, or simply a trip down memory lane. (Some of the very earliest ones are quite funky, in my opinion.)

Over the years these ads have been hit-and-miss, and many of them come with a heaping helping of extra cheese, but there’s no denying that they have become part of the collective cultural experience for many people in the Church. We all have our favorites, and many of them stand out because of their clever imagery, word association, or simple and often personal gospel messages. So check out the gallery, and enjoy.

Mormonad—Be Big

Mormonad—Be Big, Don't BelittleI rather like the Mormonad in the New Era this month. Its message is one that I wish more people (not just teenagers) would take to heart. The picture in the Mormonad shows a young boy and a teenage boy walking off of a soccer field. Presumably the younger boy has lost the game or played badly, but the older boy is putting his arm on the younger boy’s shoulder to comfort him rather than ridicule him.

Far too often we see people putting others down in order to build themselves up or just to be mean. There seems to be an entire genre of humor centered around clever, sardonic ridicule, and much of the Internet seems to thrive on it. I suppose politicians and other public figures are fair game (they asked for it, right?), but we should be aware of how our put-downs actually diminish our own stature.

For a good article on this topic, read “Is Anyone Laughing” in last February’s New Era.

Those Subversive Mormonads

A while back I read one blogger’s thoughts about Mormonads, and I rather believe he hit the nail on the head. He said, for instance, that “Mormonads pursue the subversion of the world. They remake it in their own image, and infuse its symbols with their own (sometimes very different) meanings. They are defiantly stodgy, unhip, and wholesome.” These are among the things that contribute to what he referred to as their “weird and transcendent genius.”
March 2008 Mormonad
I would simply like to offer this month’s Mormonad in the New Era as a good example of what this blogger, Matt B., was talking about. I can see it being universally labeled “lame” and yet still being put up on some teenage girl’s wall with absolute sincerity and belief in its message. What do you think?